Developing corporate identities is a graphic designer’s most widely recognized activity and, at the same time, the most poorly understood.

The common perception is that corporate identity begins and ends with a logo, a simple device that looks like the work of minutes. So how difficult can it be?

In reality the logo is only one item of a complex mix of elements that form a company’s public image, its corporate identity. Although, in many cases, a company only commissions a designer to produce a new logo and business stationery, a complete corporate identity requires the consideration and specification of a great deal more.

In providing a professional identity development service Imaging Concept considers the future flexibility of the logo even when extended applications are not required. A complete corporate identity program may include: