The objectives:

• Sustain & develop loyalty of high value consumers
  • Maximise the brand’s share of spend
  • Substitute “added value and recognition” for discounts and gifts
• Generate trial and switching among heavy competitive users
• Develop cross-selling
• Leverage introduction of new products
  

Our Role:

• Consultation on program strategy and design
• Loyalty marketing/data mining software and technical support
  
• Database development, modeling, and maintenance
  
• Analytical assessment and return-on-investment modeling
  
• Creative customized promotions development and fulfillment
  
• Member services via telephone, SMS, Web and correspondence
  
• Partner and reward development service