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Brand Identity |
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Developing corporate identities is a graphic designer’s most widely recognized activity and, at the same time, the most poorly understood.
The common perception is that corporate identity begins and ends with a logo, a simple device that looks like the work of minutes. So how difficult can it be?
In reality the logo is only one item of a complex mix of elements that form a company’s public image, its corporate identity. Although, in many cases, a company only commissions a designer to produce a new logo and business stationery, a complete corporate identity requires the consideration and specification of a great deal more.
In providing a professional identity development service Imaging Concept considers the future flexibility of the logo even when extended applications are not required. A complete corporate identity program may include:
The Style of the corporate brochures,
- Printed Communications
- Branded vehicles
- Letter templates
- Finished products
- Product naming
And many aspects that might affect an attitude towards a company.
Imaging Concept possesses a broad business and industry experience to capably advice on all these matters. Skilful manipulation of identity elements helps to build a customer’s perception of the value and quality of the goods and services being offered.
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